Care / Reference
Product Guides
Not everything marketed to cats is useful. We test so you don't have to.
- Behaviour: Most avoided
Litter and Litter Trays
The most avoided category to research and the one that causes the most preventable behavioural problems. Cats will change where they eliminate based on litter type, tray size, location, and cleanliness. Covers every meaningful variable including what the science says about scented litters.
Read the guide - Litter: Self-cleaning
Electric Litter Trays
Are electric self-cleaning litter trays worth it? Self-raking, rotating and smart trays compared, with UK prices, and when a £15 tray is the better choice.
Read the guide - Nutrition: Hydration
Bowls, Fountains & Hydration
Cats evolved to get most of their water from prey. Dry-fed cats are chronically under-hydrated unless water access is designed around feline preference. Covers bowl material, placement, fountains worth buying, and why still water beside food is the least effective setup.
Read the guide - Environment: Design
Scratching Posts and Cat Furniture
Most scratching posts are too short. Most cat trees are designed to look good in a flat rather than to serve the animal's spatial needs. Covers the mechanics of why cats scratch, what materials work versus what photographs well, and how to choose based on observed behaviour.
Read the guide - Enrichment: Behaviour
Toys and Enrichment
A toy your cat ignores is not enrichment. Enrichment engages the hunting drive, produces a physiological response, and requires something from the cat. Why the wand toy you operate beats the motorised one you leave running. What free enrichment looks like.
Read the guide - Travel: Preparation
Cat Carriers and Travel
Used infrequently and neglected until the moment of use. This guide covers carrier design (why top-loading matters), how to integrate a carrier into daily life so it stops being a threat object, and managing vet visits for cats who have already learned to fear it.
Read the guide - Safety: High risk category
Flea and Parasite Prevention
The category with the highest risk of serious harm through incorrect use. Permethrin (present in many dog treatments) is acutely toxic to cats. Covers how to choose, what to avoid, and why vet prescription products typically outperform supermarket alternatives.
Read the guide - Sleep: Preference-led
Beds and Sleeping
The category where most owners spend the most money and get the least return, because cats sleep where they decide to sleep. Use observed preferences to place beds where they will actually be used. What materials cats genuinely prefer over what photographs well.
Read the guide - Coat: Health indicator
Grooming and Coat Care
Brushing frequency, brush type by coat length, signs that grooming is not keeping up with shedding, and when a grooming issue is a health indicator rather than a maintenance problem. Products to avoid including certain shampoos and the essential oil category entirely.
Read the guide - Supplements: Evidence-based
Supplements
A growing category and a largely unregulated one. Covers what the evidence actually supports (omega-3 for joints and kidneys), what is primarily marketing (most probiotic claims), and how to have a useful conversation with a vet about supplementation.
Read the guide