Forbidden Fruit.

The Fruit Stick: Catnip & Silvervine

Catnip on top. Silvervine underneath.

£7.99

Shape: Pineapple

Standard Delivery £4.99, free on orders of £15 and over. Express Delivery £9.95. Delivery · Returns

Catnip on top. Silvervine underneath. Cats basically invented the ice lolly.

A soft plush fruit (and one carrot) filled with organic catnip, on a natural silvervine chew stick. Made for chewing, sniffing, bunny-kicking, and carrying through the flat at 2am for reasons that will never be explained to you.

No synthetic fragrance. Quiet enough in colour that you won't hide it when guests arrive.

Choose your design: Strawberry, Carrot, Pineapple or Orange Slice. Or choose The Full Orchard to try all four.

Why your cat will be obsessed

Two attractants, one toy. Organic catnip in the plush top, natural silvervine in the stick.

Two chances instead of one. Around a third of cats don't respond to catnip. It's genetic, not personal. Silvervine works through different natural compounds, and in studies most cats who ignore catnip responded to it.

Two kinds of play. Rolling and face-rubbing on the soft top, biting and gnawing on the bark stick. Many owners use silvervine as a natural chew; keep up regular vet dental checks alongside it.

“She ignored three of them for two weeks. Then discovered the carrot at 2am and carried it through the entire flat.”

A note from The Haus

The shapes are a design decision, not a functional one. Your cat does not know what a pineapple is. They do not need to. The shape is something to grip, which turns out to matter. A flat sachet gets batted away. Something solid gets wrestled, bunny-kicked, and carried to a location of significance. Roughly a third of cats do not respond to catnip. This is genetic and is not a problem with your cat. It is why the stick is silvervine. For cats who do respond: ten minutes, then it fades. Put it away. Bring it back in a few days. Familiarity is the enemy of catnip. Novelty is the product. Lilou approved the prototype. Lilou approves of almost nothing. We took that as a win.

Specifications

Colour OptionsStrawberry (soft pink) · Carrot (orange with a green top) · Pineapple (pastel yellow with a green crown) · Orange Slice (bright citrus)
Attachment SystemPlush fruit fixed to the top of the silvervine stick.
CompatibilityCats from around six months old.
DimensionsStrawberry and Pineapple: 17 cm long, plush approx. 8 × 8 cm. Carrot: 17 cm long, plush approx. 8 × 6 cm. Orange Slice: 15 cm long, plush approx. 7 cm across.
WeightApprox. 8–11.5 g each. Orange Slice 8 g, Carrot 9 g, Pineapple 10 g, Strawberry 11.5 g.
MaterialsPlush: soft low-pile fabric, filled with soft stuffing and organic catnip. Stick: natural, untreated silvervine (Actinidia polygama) wood.
SafetyNatural catnip and silvervine. No synthetic fragrance. Supervise chewing and replace the stick if it splinters.

Care and usage

  1. Rest it to revive it.

    Cats tune out a scent after 15–20 minutes. Store it in an airtight container or zip bag for a few days and it will come back stronger.

  2. Supervise chewing.

    The stick is for gnawing, not swallowing. Check it regularly and replace it if it splinters or wears down.

  3. Kittens.

    Most kittens don't respond to catnip or silvervine until around six months old. Until then, the plush still makes a good carry-and-kick toy.

  4. A chew, not a dental plan.

    Keep up your cat's regular vet dental checks.

Disclosures

Returnable within 30 days if still sealed. Once opened, it can't be returned, for hygiene reasons.

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